We work across healthcare, technology, and mission-driven organizations. What connects the work is the problem: complex organizations that need a clearer story.
A large state correctional system engaged us to develop a comprehensive communications strategy. The work spans audience mapping, a message platform articulating the case for change, and tools to help managers lead through a multi-year transformation, building trust and alignment across a workforce of thousands.
A Texas-based Medicare-focused clinically integrated network was launching its first Direct-to-Employer product for large employers. We synthesized qualitative research, developed positioning territories, led three rounds of naming, and facilitated C-Suite decision-making sessions in a complex governance structure.
“We’ve been through a naming process multiple times, and Ovington brought us the best work with the strongest outcomes.”
— CEO, Clinically Integrated NetworkWhen a new Chief Communications Officer needed to reposition the leading trade association for the U.S. wireless industry, we helped redesign the communications strategy from the ground up. We developed audience personas, content architecture, social strategy, and managed the design, development and delivery of an award-winning website. The resulting approach has remained in use for more than eight years.
Pernix Group is a global construction company that needed to diversify across its traditional government client list. We conducted a competitive analysis, developed the full brand repositioning (positioning strategy, message platform, customer personas, buyer journey) and redesigned the website to speak to new market segments.
Following a management change at this SaaS identity-resolution company, we assessed the client and product portfolio, identified the highest-potential accounts, and developed the marketing and sales tools to act on those priorities. The team exceeded its sales target during the global pandemic.
The Universal Service Administrative Company administers a $10B federal fund for broadband connectivity among a highly diverse and regulated stakeholder group. Delivery challenges had eroded stakeholder trust. We conducted qualitative and quantitative research, redesigned the brand platform and engagement strategy, and delivered audience personas, a message platform, and brand guidelines. The engagement drove measurable increases in program participation and produced a brand platform still in use seven years later.